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Consulting, Speaking & Training
Travel Agency Consortia, Franchises & Agency Organizations
DATA BASE MARKETING
DATA BASE MARKETING: SERVICE & SALES APPROACHES FOR THE 21st CENTURY (owners, managers and selected outside sales)
In a mature retail travel environment increasingly characterized by intense competition, consolidation and technological innovation, the key to success for many travel agencies will increasingly become their ability to target their marketing and service efforts. This often involves a focus on market niches which position themselves away from more powerful competitors and towards lucrative market segments.
This presentation will explore the meaning of data base marketing, its benefits and its implications for agency sales and profitability. Specifically, attendees will learn:
- the many applications and associated benefits of data base marketing.
- how to create and build an effective and efficient agency data base.
- how to collect and maintain data base data.
- how to use an agency data base for maximum pay back.
This presentation will provide the attendee with the ability to develop a more precise focus on customer and market wants, and as a result, how to make better decisions in product focus, promotional planning and pricing strategies. Data Base marketing also enables "quality customer service" to become more than wishful thinking and lip service. Without question, data base marketing will become a "critical success factor" for the 21st century retail travel service firm and travel management company.
This seminar, for owners, managers and marketing directors, can range from one and one-half to two and one-half hours in length.
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