| |
Consulting, Speaking & Training Travel Agency Consortia, Franchises & Agency Organizations
SERVICE FEES
SERVICE FEES: MAKING THEM WORK (all employees)
It's no secret that agency compensation from suppliers is falling and as a result, agencies are looking to their customers to maintain and build a profitable business. While the addition of service fees to the agency revenue stream is new territory for many owners, managers and employees, it is familiar territory for Joselyn, Tepper & Associates (JTA). In fact, there is no organization on the planet Earth with more knowledge and application experience in the area of service fees than JTA.
As many agencies world wide now know, Dr. Robert W. Joselyn, CTC wrote the visionary book "Pricing, Service Charge & Professional Fee Strategies for the Travel Agency" over a decade ago. Over the past fifteen years, he and Bruce Tepper, CTC have helped a tens of thousands of agencies world wide to successfully add fees to more traditional sources of agency income. This interactive workshop explores the changing dynamics and challenges of alternative agency revenue streams, with an emphasis on the inevitable and growing role that service fees are playing. In terms of fees, this workshop blends the best combination of agency fee strategy development and practical implementation advice available.
In this workshop attendees will learn:
- why travel agencies have no option but to develop and enhance selected revenue streams in today's travel industry environment
- how to determine the best fee strategy for your own agency.
- what services to charge for and which to leave alone.
- how to determine the level of fees most appropriate for you own agency operation.
- how to introduce fees to the agency staff.
- how to introduce fees to the customer in a manner that makes both the customer and your staff comfortable.
- how to deal with customer questions and concerns.
- and much, much more.
This topic can be addressed in as little as an hour overview or covered in a comprehensive full day workshop.
|
|