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Consulting, Speaking & Training
Travel Agency Consortia, Franchises & Agency Organizations
MARKETING & PROMOTIONS
MARKETING MAGIC: PROMOTING YOUR WAY TO BOTTOM LINE NIRVANA (owners & managers)
Most travel agencies have limited time and financial resources available for promoting their services and the travel products they sell. As a result, it is vitally important that the promotion that is done is done well, and that all potential benefits are realized from agency efforts. In this compact but powerful seminar, attendees will learn about the mistakes most agencies make in their promotional efforts, and more importantly, how to maximize their bottom line results with the promotional resources available. Specific topics to be covered include:
- establishing promotional objectives that are realistic.
- selecting the most appropriate promotional techniques and tools for the objective(s) you want to achieve.
- key insider tips for making advertising, direct mail, personnel selling and public relations more effective.
- promotional budget stretchers that work.
- methods for measuring promotional rate of return on investment.
- how to get secondary use and benefits from existing promotions without additional investments in time or money.
This seminar, targeted at agency owners and managers with promotional responsibilities, can run anywhere from two hours to a full day depending on the breadth and depth of content desired.
OWN THEIR HEART AND THEIR WALLET WILL FOLLOW: HOW TO KEEPING CUSTOMERS COMING BACK (owners & managers)
In todays competitive marketplace, few businesses can afford customer turnover. In fact, promotion to attract new customers only becomes a good investment when that customer returns time and again. This program is all about building a customer "relationship". Attendees will learn:
- how to build long term relationships with corporate and leisure clients.
- how to design and create customer loyalty programs.
- how to use tie-in promotions to retain clients.
- how to track the success of your client retention efforts.
Those attending this program should have the authority to make and implement marketing programs. This program is designed for an hour to two and one-half hours in length.
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