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Consulting, Speaking & Training
Travel Agency Consortia, Franchises & Agency Organizations
MEETINGS AND INCENTIVE TRAVEL
THE EXCITING AND LUCRATIVE WORLD OF INCENTIVE TRAVEL (owners, managers, group department managers and outside sales personnel)
One of the most financially attractive opportunities for profit in the travel and management services business is the world of meetings & incentive travel. The margins are high, the opportunities for profit are many, the competition is less and the potential market is virtually unlimited. Despite these attractive features, few travel agencies pursue the meetings & incentive travel opportunity in a meaningful manner.
This seminar will explore the world of meetings & incentive travel, with emphasis on its profit potential and secondary benefits for the travel agency. It starts with will be an examination of performance requirements necessary for an agency to make its meetings & incentive capabilities a viable service offering.
The program, time permitting, can also cover strategic and tactical issues involved in pursuing profitable agency meeting & incentive sales. These issues include "how to identify prospects" and "how to sell these prospects on your agency meeting & incentive capabilities". The seminar will include the eight steps necessary to develop an effective incentive program for a client.
This topic can range from a two hours presentation to a full day seminar depending on the breadth and depth of content desired.
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