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Consulting, Speaking & Training
Travel Agency Consortia, Franchises & Agency Organizations
PREFERRED SELLING
PREFERRED SELLING STRATEGIES FOR A 20/20 FOCUS: EYE CANDY FOR THE BOTTOM LINE (owners, managers and front line sales personnel)
It is difficult to imagine how a travel agency can become a successful business today without a well conceived and carefully implemented preferred supplier selling strategy. This presentation focuses on the vitally important benefits of a preferred supplier selling strategy and the day-to-day management techniques that are required to make it successful. Specifically, the presentation:
- will demonstrate why a preferred sales approach has multiple benefits that go far beyond incentive income and overrides.
- will show the reasons why preferred selling doesn't work as effectively as it should in most agencies.
- will show how a committed agency can counter the causes of preferred selling failure and build a successful preferred supplier strategy for itself by using new and creative approaches for effective preferred supplier selling support.
This presentation is one and one half to two hours in length for all agency employees. |
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