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Consulting, Speaking & Training
Travel Agency Consortia, Franchises & Agency Organizations
SELLING & MARKETING TO THE UPSCALE MARKET
TAKING THE HIGH ROAD: MARKETING AND SELLING TO THE AFFLUENT (all employees)
This program examines the often dysfunctional gap between our perceptions of the affluent travel consumer and the realities of the sales and service marketplace. In this workshop attendees will learn:
- about the demographic and life style profiles of the affluent consumer.
- what is important to the affluent consumer in terms of types of travel and travel destinations.
- how to best identify and market to affluent consumer target groups
- the do's and don'ts of selling to the affluent consumer.
- the importance of agency and agent image in selling to this group.
- and much, much more.
This two to three and one-half hour program is for any agent, manager or owner interested in increasing sales to the affluent marketplace. |
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