Luxury Travel: Your Passport to Profit
by Bruce B. Tepper, CTC, CITE


Designed specifically for travel agents and industry suppliers who work with agents, this book offers a practical how-to guide to selling and marketing luxury travel services.

Author Bruce Tepper, CTC, CITE recognized that luxury travel is an ideal market segment for agencies interested in building profitable business with a long-term future. "Luxury travelers value agency skills and services and in this age of declining commissions it offers a bright ray of hope for the future", says Tepper. "However working with the luxury market requires a new approach to the business for most agents," he adds.
 








 		 The book explores:
  • A profile of luxury travel buyers and sub-segments of the market
  • How to cater to the unique needs of luxury travel buyers
  • Where and how to find prospects for luxury travel
  • The "luxury selling process" - how to sell effectively to the affluent and upscale buyer
  • Understanding the use of price and value as sales tools for luxury buyers
  • Creating the right agency environment and agent mindset for selling luxury
  • Establishing your credibility
  • 17 action marketing strategies for reach luxury travel buyers
  • Getting started - your first steps to success in selling luxury travel

Excerpt

Available as a PDF file on compact disk. Shipping and handling applies. Surcharge for international delivery.

$ 49.00

Luxury Travel - Print Shipping and handling charge applies. Surcharge for international delivery.

$ 79.00
   


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